Borat Character RetiresNo more Borat. Jagshemash will be a retired word, for now.

Borat and Ali G creator, Sasha Baron Cohen tells The Daly Telegraph he is putting his two characters to rest.

“When I was being Ali G and Borat I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing,” says the 36-year-old actor slash comedian in the British newspaper’s Friday edition.

“It is like saying goodbye to a loved one. It is hard, and the problem with success, although it’s fantastic, is that every new person who sees the Borat movie is one less person I `get’ with Borat again, so it’s a kind of self-defeating form, really.”

He first introduced Borat Sagdiyev, an anti-semitic, clueless Kazakh journalist, on the HBO “Da Ali G Show”, and was later star of comedy blockbuster “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan”.

Sasha Baron Cohen can be seen as a singing barber in Tim Burton’s latest film, “Sweeny Todd”, with Johnny Depp and Helena Bonham Carter.

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